The Irwin company seems to have manufactured toy projectors which could play brief loops excerpted from cartoons. It acquired licenses to produce loops featuring Popeye, Betty Boop, Bimbo, Krazy Kat — and Scrappy.
The box art — click either or both of these images for bigger versions — featured a family watching the stock drawing of Scrappy that a gazillion Scrappy products used in varying forms. They find it entertaining, apparently. And so do I.